In 2018, making a simple website has become a relatively easy process with the advent of various CMS platforms like Squarespace and Wix. However, having a website that stands out in design and integrates seamlessly with the marketing strategy is now where the competition is.
Your website has to fit within the context of your marketing and sales pipeline. Web designers now have to make their design choices around a complete ecosystem of marketing disciplines including SEO/SEM, social media, content marketing, email marketing, analytics, and much more.
Your website has to reflect a well-defined intention and strategy of how your customers will be exposed to your business, learn about your product, participate in your promotions, and finally make purchases to drive more sales to your business.
This is why it is important to choose a web design consultancy that doesn’t just make you a fancy website but does so while guiding you through the underlying intentions of her/his design choices and how it fits within the context of your business’s marketing goals.